Semaloop vs Applitools
Applitools is a visual AI layer that catches UI regressions inside the suite you already run. Semaloop runs natural language tests on real iPhones and Android emulators against every build you ship.
What Applitools is
Applitools Eyes describes itself as providing visual and functional ground truth: it checks screens against a baseline, renders them across a matrix of browsers, viewports and devices, and integrates with Playwright, Cypress, Selenium, WebdriverIO, Appium and Storybook, usually in a line or two of code. Real iOS and Android devices are listed as an Enterprise add-on. It is mainly a visual check; your suite still decides what the app does.
Where they differ
| Semaloop | Applitools | |
|---|---|---|
| What it is | The thing that drives and judges the flow | An assertion layer inside your existing suite |
| What it catches | Behaviour: did the goal hold | Mainly appearance: did the screen change |
| Prerequisite | A sentence describing the flow | A working script to attach it to |
| Device matrix | Real iPhones we operate, plus Android emulators | Captured screens rendered across a browser, viewport and device matrix |
| Pricing | Published per execution, with a calculator | Starter is listed at $667 a month billed annually, by checkpoints; higher tiers are quoted |
Choose Applitools if
- You have a healthy suite and the gap is visual regressions rather than flows going wrong.
- Pixel-level layout correctness across many screen sizes is a first-class requirement.
- You want to keep your existing framework and add one capability to it.
Choose Semaloop if
- You do not have a suite to attach a visual layer to, and building one is the problem.
- Your failures are functional — a payment that does not go through — rather than cosmetic.
Sources
What this page says about Applitools comes from its own pages below, last checked 26 October 2026. Tell us if anything is out of date.