# Semaloop brand assets

Logos and colours for anyone writing about Semaloop or linking to us. This is the machine-readable copy of https://semaloop.com/brand.

## Assets

| Asset | What it is | SVG | PNG |
| --- | --- | --- | --- |
| Logo | The name with the icon beside it | https://semaloop.com/brand/semaloop-logo.svg | https://semaloop.com/brand/semaloop-logo.png |
| Icon | The mark on its own | https://semaloop.com/brand/semaloop-icon.svg | https://semaloop.com/brand/semaloop-icon.png |
| Avatar | The icon on a brand green square | https://semaloop.com/brand/semaloop-avatar.svg | https://semaloop.com/brand/semaloop-avatar.png |

Everything together, plus a readme: https://semaloop.com/brand/semaloop-brand-assets.zip

## Colours

- Brand primary: #28775C
- Brand secondary: #FF52A2
- Surface primary: #F3F3F0
- Surface secondary: #E6E5E0
- Surface tertiary: #B3C1B9
- Content primary: #1A1A1A

## Using them

- Use the logo or icon on light backgrounds, and the avatar where the background is dark or busy.
- Reach for the avatar where a square is what fits: a profile picture, an app tile, a favicon.
- Leave clear space around the logo of at least the height of the icon.
- Keep the logo at 100px wide or more, and the icon at 24px or more.

## Please don't

- Recolour, rotate, stretch or add effects to any of them.
- Rebuild the name in another typeface, or pair the icon with your own.
- Use our logo or name in a way that suggests we endorse or partner with you when we don't.

Anything beyond straightforward reference to Semaloop needs our written permission. The logo and name stay our property.